Marketing Analyst - Ecommerce

Dot Foods, Inc.
Job Description
Location: Mt. Sterling, IL or St. Louis, MO
Department: Dot Expressway
Reports To: Product Manager – Dot Expressway
Your Role: The Marketing Analyst - Ecommerce will lead us in analyzing, reporting and identifying trends and
opportunities to improve sales, site performance, marketing campaigns, and overall user experience of the Dot
Expressway, a B2B ecommerce site that connects thousands food industry buyers and manufacturers each
day. Experience in, and curiosity of, all things digital marketing are key to success in this role, including webtraffic,
email, and marketing campaigns. This is a new role in an exciting and fast-growing area of a wellestablished,
family owned and run company.
• Collect and analyze ecommerce data to improve user experience, conversions and site success,
providing actionable insights to business decision makers
• Develop, execute, and analyze tests to improve conversion and sales; continually assess sales data to
understand product trends and inform merchandising decisions
• Leverage customer database to develop segmented acquisition and retention email marketing campaigns
and implement continuous testing to improve campaign effectiveness
• Create/maintain daily, weekly, and monthly key metric dashboards to inform key stakeholders
• Work alongside the rest of the team to manage the Dot Expressway product roadmap, helping to develop
long-term strategies for growth
• Applies lean thinking and tools to identify and eliminate waste in all areas of the position
Role Specifics:
• Travel – Occasional overnight travel to internal and industry events. Must have ability to travel
independently as needed, without restriction by all modes of transportation, including car, plane, or train
We Need You To Have:
• Bachelor’s degree or comparable Dot experience
• Proven understanding of and experience in
analytics and providing actionable insights
• Effective communication and interpersonal skills,
both written and spoken
• Proficient computer skills, including Microsoft Office
programs
We’d Like You To Have:
• Proven experience in SQL query or Google
Analytics/Google Tag Manager
• Experience in ecommerce analytics, webtagging,
search engine optimization and search
engine marketing
• Experience in tools like Adobe
Analytics/SiteCatalyst/Omniture
• Expert Excel skills (data modeling, large dataset
analysis, data visualization)
• Ecommerce experience, particularly in a hightransaction
B2B environment
Location: Mt. Sterling, IL or St. Louis, MO
Department: Dot Expressway
Reports To: Product Manager – Dot Expressway
What Can Dot Offer You?
As a family-owned and -operated company for the past 57 years, Dot Foods has created a strong family culture within the business. As a vital part of that family unit, we want to ensure you feel included and respected for any differing ideas. We appreciate those opinions and count on them to make us successful. In addition to an inclusive working environment, we will provide you with:
• Competitive benefits
• Flexible work environment, with telecommuting options
• Significant advancement opportunities
Safety: This position assumes responsibility for the workplace safety of self and co-workers, and for the safety conditions of the work locations, exercise and promotes safe behaviors and show unyielding support of programs, rules and policies regarding safety.
EOE/AA Employer: Dot believes all persons are entitled to equal employment opportunities. Dot will not discriminate against its employees or applicants for employment because of sex, race, color, religion, national origin, age, sexual orientation, disability, or veteran status or other basic classes protected by applicable federal or state law provided they are qualified for employment or for existing positions.
Contact Information

Our vision is to be instrumental in connecting Asian American businesses and organizations in the St. Louis region as well as positioning this region to be internationally competitive.